Picture this: your website ranking skyrocketing thanks to a single, unique backlink-building strategy. Esteemed perspectives from a CEO and a founder ensure that the advice shared is both credible and actionable. Readers will first discover the impact of creating comprehensive resource guides and conclude with the benefits of guesting on business podcasts, with fourteen expert insights to explore. The strategies revealed are not only innovative but also proven to generate tangible results.
One unique backlink-building practice I’ve leveraged is creating comprehensive, industry-specific resource guides, which naturally attract links due to their depth and value. For instance, we developed a detailed resource hub for B2B marketing strategies that included not only our own insights, but also contributions from recognized industry experts.
As a result, this guide became the go-to reference for related topics, earning backlinks from educational institutions and industry-specific forums. This strategy not only increased the site’s authority, but also drove a 278% revenue growth for one of our B2B clients within a year. By focusing on comprehensive and collaborative content, others can create valuable resources that organically generate links from authoritative sources.
Utilize Broken-Link Building
One unique backlink-building practice I’ve used involves tapping into the power of broken-link building. I recognized that many websites in my niche had outdated or nonfunctional links. For instance, through systematic use of tools like Semrush, I identified several prominent sites with broken links that aligned perfectly with the high-quality content we already had. By reaching out and offering our content as a replacement, we saw a 25% increase in backlinks from authoritative sites.
A compelling example is when we performed a broken-link audit on a high-traffic resource page. We found a broken link to a guide similar to one we had crafted recently. By contacting the site owner with a personalized proposal, not only did we secure the backlink, but the page with our link saw a 40% spike in referral traffic within a month. This approach emphasizes creating value by offering genuine solutions, which helped fortify our backlink profile impressively.
Chase Chappell, Founder, Sirge
Promote Data-Driven Original Research
One unique backlink-building practice I’ve used is creating and promoting data-driven, original research. By conducting surveys or gathering industry-specific data, we produced a comprehensive report that provided valuable insights to our target audience.
For example, we published a study on consumer behavior trends in our sector and reached out to relevant industry publications and bloggers, offering them exclusive access to our findings. This strategy resulted in numerous backlinks from reputable sources, including media outlets and influential blogs that cited our research.
The impact was significant: not only did we see a boost in our domain authority, but organic traffic to our website increased by 40% over the next three months, demonstrating how quality content can effectively attract backlinks and enhance our online presence.
Shreya Jha, Social Media Expert, Appy Pie
Build a Natural Backlink Curve
A unique approach I use for backlink building is ensuring a balanced and natural-looking profile. Google tends to flag sites that seem to aggressively build links, as they prefer links to come in organically. To avoid this, I focus on creating a “backlink curve.” This means securing most of the backlinks from low-DR (Domain Rating) sites, with fewer links coming from high-DR sites. This strategy mimics the organic growth that Google expects and reduces the risk of penalties.
For instance, when I worked on a client’s local SEO campaign for their dental clinic, I began building links primarily from DR0-19 sites. These included local blogs, community directories, and niche forums relevant to dentistry. Gradually, I added mid-range DR links (DR20-29) and a few from DR30+ sites. This tiered approach built a natural profile, with the majority of the links being from low-DR sources, creating a realistic distribution.
Ramzy Humsi, Founder & CEO, Vortex Ranker
Leverage Media-Pitching Platforms
Media-pitching platforms, particularly Featured (formerly Terkel), Connectively (formerly HARO), and HelpAB2BWriter, are the primary sources for generating backlinks for TrackingMore. On these websites, we can connect with journalists and bloggers from different websites in the logistics, supply chain, and e-commerce niches who want our expert opinion and are willing to link back to our website.
We have been using these media-pitching websites for a while now, and the impact on our backlink profile has been positive. We have generated more high-quality links and have also been able to link to high-DR and authoritative websites. This linking has sent back positive trust signals to our website, helping to improve our search-engine rankings.
Steve Yang, CRO, TrackingMore
Create Interactive User Tools
In my experience, one unique backlink-building strategy has been creating interactive tools or features that engage users directly. For example, at Linear Design, we created a real-time Ad Spend ROI calculator that allowed users to input their spend to see potential returns. This tool became highly popular, with various marketing blogs and businesses linking to it as a practical resource.
The impact was significant; we saw an increase of 35% in quality backlinks over six months, enhancing our SEO presence. This approach not only improves backlinks but also provides genuine value to users who keep returning for updated insights. By focusing on tools that resonate with our target audience, we build reliable and beneficial connections.
Luke Heinecke, CEO, Linear
Convert Brand Mentions to Links
One unique backlink-building practice I’ve used is the brand mention-to-link conversion strategy. I regularly monitor brand mentions across various platforms and websites using tools like Google Alerts. When I find unlinked mentions, I reach out to the website owner or editor and request them to add a backlink to my website. This method is highly effective because the content is already live, and the brand is mentioned, which ultimately becomes a win-win.
For a SaaS client, I identified 13+ unlinked brand mentions. After reaching out, 60% of them converted to backlinks, leading to a 15% increase in domain authority over four months and a 25% boost in organic traffic.
Shubham Ahuja, Digital Marketing Manager, BigOhTech
Engage in Collaborative Projects
To successfully build a robust backlink profile, I’ve implemented a strategy focused on industry-specific collaborative projects. For example, working with Horizon Family Medical Group, we produced an informative webinar series on preventative healthcare. We invited participation from both industry experts and local health organizations, creating content that participants naturally wanted to share.
As these organizations shared the webinars on their platforms, we saw a 40% increase in quality backlinks over four months. This approach also boosted our SEO directly through authoritative links from trusted industry sites. By fostering partnerships and creating valuable, shareable content, we not only improved backlinks but also strengthened our client’s brand credibility.
Engaging in collaborative efforts taps into existing networks and emphasizes content value, encouraging natural link sharing. It’s about building relationships and providing resources that genuinely add to the audience’s understanding, leading to a growth in both backlinks and engagement.
Ross Plumer, Executive Director, RJP.design
Share Visual Case Studies
One unique backlink-building practice I use is leveraging visual case studies of past projects. By documenting the changes and success stories of businesses we’ve worked with, like Lace City Sneaker Store or Allee’s Bookkeeping, I create engaging, shareable content that third-party websites and blogs love to link to. This strategy not only attracts backlinks but also creates authority in niche markets.
For instance, when we revamped the online presence of a local business with our SEO solutions and shared a before-and-after case study, it caught the attention of industry blogs. As they picked up and referenced our results, we saw a 25% increase in domain authority simply by showcasing the real-world impact of our work.
This approach doesn’t just build backlinks; it creates a narrative that future clients and influencers can relate to, driving authentic engagement and interest in our services. By changing client successes into shareable assets, we ensure our backlink profile grows organically and relevantly.
Josh Hook, Agency Owner, Hook’d IT Up
Leverage User-Generated Content
From over 20 years in marketing, I’ve found an unconventional backlink-building strategy in leveraging user-generated content. At Aprimo, we collaborated with trusted industry bloggers and influencers who are our products’ actual users. By sharing their authentic experiences with our AI-powered content operations platform, we not only fostered genuine brand advocacy but also gained high-quality backlinks from their platforms.
For example, we partnered with an influencer in the digital asset-management space to create a case study on improved asset management and brand governance. This kind of content provided tangible value for readers and naturally encouraged backlinks from industry forums and journals interested in credible endorsements and real-world success stories. This method led to a noticeable uptick in both referral traffic and search engine visibility, impacting our brand’s association positively.
This approach focuses on building lasting relationships with key community influencers rather than a one-time transaction, ensuring ongoing backlink growth and authentic brand promotion without resorting to the more traditional and sometimes impersonal methods.
Julie Ginn, Vice President Global Revenue Marketing, Aprimo
Tell Community Success Stories
To boost our backlink profile effectively, I focused on leveraging “community storytelling.” We identified influential local websites with community-focused content that lacked engaging storytelling elements. For instance, when working with Wright Physical Therapy, we developed case studies highlighting patient success stories, tying in the brand’s community impact.
We reached out to local health and wellness bloggers and news sites, pitching these compelling stories. Our authentic narratives resonated with their audiences, leading to their inclusion on multiple platforms. This approach resulted in a noticeable 30% increase in high-quality backlinks within three months, primarily from sites with a vested interest in local human-interest stories.
This strategy works because it combines storytelling with community engagement, creating value for publishers and audiences alike. It’s not just about placing links; it’s about contributing meaningful content that people want to share and reference. This not only strengthens backlinks but also improves brand affinity and local recognition.
Josh Cremer, Founder & CEO, The Rohg Agency
Support Local Community Events
A unique backlink-building practice I’ve employed is leveraging local community involvement to create genuine connections and exposure. By hosting SGI Buddhist chapter meetings at my home and integrating my business, Net Success USA, into these gatherings, I’ve organically attracted backlinks from local businesses and community websites that covered our events. This increased our website visibility by 20% in just a few months.
For example, I organized a collaborative event that combined web marketing insights with Buddhist teachings, which gained attention from local bloggers. A well-known local lifestyle blog picked up the story, highlighting both our community efforts and our SEO expertise. This mention not only boosted our backlink profile but also improved our reputation as a community-driven company.
Incorporating a personal touch through community-focused events not only strengthens backlinks but also furthers brand authenticity. Small businesses can replicate this by identifying local causes aligned with their values and contributing both resources and expertise, yielding natural backlinks from community-focused content.
Neal Stein, President, Net Success USA
Collaborate with Industry Influencers
One unique backlink-building practice I’ve employed is collaborative content creation with industry influencers and thought leaders.
When working with other influencers in my industry, we produce valuable content like an e-book, a webinar, or a research study, all of which can be valuable to my audiences. This way not only improves credibility but also opens up lots of opportunities to get backlinks.
The effects of the strategy that was used could be felt and seen in the outcome of this strategy. Not only did it lead to higher unique visitor traffic figures, but the SERP rankings for both our brands received a boost.
This approach also helped in establishing our authority while at the same time forging long-standing relationships with other companies in the same business. In general, the utilization of partnerships for content generation is a hugely effective and distinct method of enhancing a backlink profile as well as adding value to the audience.
Fawad Langah, Director General, Best Diplomats
Guest on Business Podcasts
I have recently dipped my toes into being a guest on business podcasts. I consider myself an introvert, so speaking somewhat publicly like that has always made me nervous. However, I decided to push myself outside my comfort zone and have been enjoying it! I’ve been meeting amazing entrepreneurs and learning a lot from them, too.
The strategy behind guest podcasting is you get to share your expertise with someone else’s audience. Then, in the show notes, you can provide links to your website, email list, freebie, etc. Those links come from reputable sources with whom I now have a relationship. If I ever need to change a link, I feel comfortable reaching out with that request.
I had someone DM me on Instagram the same day one of my episodes was published asking for a discovery call. It’s proof that people are willing to listen and learn new things. This person had never heard of me before I was on this podcast, and who knows if she ever would have?
Eden Sloboth, Founder, Maven Made Copy
