5 Essential Tools for Crafting Your Website's Blog Content Plan

5 Essential Tools for Crafting Your Website’s Blog Content Plan

In the quest for the perfect tool to streamline content planning for website blogs, we’ve gathered insights from five seasoned professionals, including SEO specialists and company founders. They share their top picks, from using Ahrefs for data-driven decisions to SEMrush for comprehensive content analysis, offering a glimpse into the tools that power successful content strategies.


  • Ahrefs for Data-Driven Content Planning
  • Trello Organizes Visual Content Strategies
  • Planable Enhances Collaborative Creation
  • Asana Streamlines Blog Task Management
  • SEMrush for Comprehensive Content Analysis


Ahrefs for Data-Driven Content Planning

Hands down, my favorite tool for creating blog content plans is Ahrefs’ Content Explorer. It’s a powerhouse for in-depth keyword research, but it’s also fantastic for content ideation and planning.


Ahrefs lets me see which topics in my niche have proven success in terms of traffic and backlinks. This data-driven approach helps me zero in on topics with high potential ROI. Plus, I can analyze the top-performing content for each topic to understand what works and how I can improve upon it.




The Content Explorer also helps me identify content gaps, spot emerging trends, and organize my content calendar strategically. I can even track my competitors’ content strategies.


Overall, it’s incredibly versatile and has streamlined my content planning process significantly.


Ayoub Essalmi, SEO Specialist, Ayoub Essalmi Ventures, LLC


Trello Organizes Visual Content Strategies

One of the best tools I’ve used for creating content plans for a website blog is Trello. Trello’s intuitive, flexible board system allows for a highly visual and organized way to map out content strategies, schedules, and ideas. Each card can represent a different piece of content, and you can categorize them into columns that might represent different stages of the content creation process, such as Ideas, In Progress, Review, and Published.


What makes Trello stand out is its adaptability to various workflows and its collaborative features. You can add team members to boards, assign tasks, set deadlines, and attach files or links directly to cards. This streamlines communication and ensures everyone is on the same page without the need for constant meetings or email updates.


6 ways to use Trello for effective self-management - Work Life by Atlassian


I recommend Trello for its simplicity and effectiveness in organizing content plans. It’s a tool that scales with your needs, whether you’re managing a small blog or coordinating a large team of content creators. The ability to visually track the progress of your content, from idea to publication, makes it easier to maintain a consistent posting schedule and adapt your strategy as needed.


Andrew Jenkins, Owner, Catalyst RVA Marketing Agency


Planable Enhances Collaborative Creation

I would personally recommend Planable as the best tool for creating content plans for a website blog. I’ve used Planable in the past and found it to be incredibly effective for collaborative content creation. The highly visual calendar is great for tracking blog posts, emails, and social media content, making it easy to see what’s scheduled and when.


One of the standout features for me is the real-time collaboration. Being able to create content together with my team, with roles and permissions clearly defined, has streamlined our content creation process. The custom approval workflows are also a big plus, as they make it simple to get content approved, even in a multi-level approval process.


Collaborative Working: How to Get Things Done Seamlessly - Planable


I also appreciate the flexibility Planable offers in terms of scheduling content across multiple social media platforms. The ability to plan, label, and filter all types of content in one place has been a game-changer for keeping our content strategy organized.


The only drawback I’ve encountered is the lack of integration with CMS platforms for website publishing, which means an extra step in our workflow. However, the benefits of using Planable far outweigh this minor inconvenience. Overall, I highly recommend Planable for marketing teams looking for a comprehensive and collaborative content planning tool.


Jason Vaught, President, Houston SEO Company


Asana Streamlines Blog Task Management

Asana is a tool I have used for creating content plans for my website blog. It really helps to streamline the process and enhances my productivity because it’s easy to use. It allows you to create tasks for each blog post, assign them to team members, set due dates, and track progress seamlessly. And with customizable project boards and task lists, Asana enables you to organize blog content according to different stages of development, from the beginning phases to publication, which is a feature I love. 


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And for larger teams, Asana offers collaboration features to facilitate effective communication, which makes for a more cohesive and coordinated approach to content creation. By using this one tool, you, as an individual business owner or team, can stay focused, efficient, and accountable, ultimately driving the success of your blog with clarity and ease.


Ha Malloy, Founder, Heat and Heartbeat


SEMrush for Comprehensive Content Analysis

One effective tool for creating content plans for a website’s blog is SEMrush. It offers comprehensive features for keyword research, content analysis, and competitor insights, allowing users to identify relevant topics, optimize content for SEO, and track performance over time. Its user-friendly interface and robust data make it a valuable resource for content strategists seeking to maximize the impact of their blog content.


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Madison T, Ecommerce Manager, My Supplement Store