B2C & B2B Copywriting Services

Need killer copy for your B2B or B2C website?


If you’re here, you’re either starting a business or revamping your current copy.


I write website copy for business-to-business (B2B) and business-to-customer (B2C) industries. 

copy for B2B or B2C website

B2C writing is all about the customer-focused approach. Material designed to engage, inform, and persuade individual consumers as your target audience. Personal writing for everyday people.

B2B writing needs to be written professionally with the use of industry-specific jargon. Content should focus on developing relationships with other businesses to show you’re an authoritative figure in the space. 


I’ve worked with a range of different B2B and B2C clients. I have a wealth of knowledge about many industries, and research will be a top priority before putting pen to paper.

My services include

Professional B2B Copywriting

Integrated SEO

Conversion-Focused B2C Copywriting

Email B2C & B2B Copywriting Services

Catchy web and blog content

What you'll get?

In-depth industry specific research & knowledge
Content plans & recommendations
Writing created for your unique audience
Copywriting that drives conversions
Emails that convert
Excellent brand positioning
Content plans & recommendations
B2B Copywriter UK

B2B Copywriter

Specialised expertise in business writing is essential, irrespective of your industry. Whether it’s finance, manufacturing, education, or technology, I have a wealth of knowledge allowing me to write compelling copy that supports your business objectives. I can bring extensive editing and proofreading experience to ensure that the content is refined and concise.

Your audience has a distinct voice in mind. Business owners and entrepreneurs seek accurate, expert advice. Simultaneously, your content must show off your personality to distinguish your business.

With my B2B copywriter, I collaborate with your business to realise your brand’s full potential. Working closely with you and your team, we develop unique campaigns that resonate with your target audience.

I will highlight what makes your business unique by showcasing your value propositions through creative content output. Throughout the process, I’ll help solidify your brand’s voice to leave a lasting impact on the individuals who matter most to your brand.

Understanding B2B Copywriting

B2B, or business-to-business, copywriting involves creating content that speaks directly to other businesses. It’s a unique skill that requires a deep understanding of the intricacies of the corporate world. In my years of experience, I have honed my ability to translate complex business concepts into clear, concise, and engaging copy.


My approach to B2B copywriting is rooted in a thorough understanding of your business and industry. I immerse myself in your brand, products, and services, enabling me to articulate your value proposition in a way that resonates with other businesses. Through a strategic blend of industry knowledge and persuasive language, I create content that establishes your credibility, fosters trust, and ultimately drives conversions.

B2B Copywriting
B2C Content

Crafting Compelling B2C Content

On the flip side, B2C, or business-to-consumer, content writing requires a different set of skills. It’s about connecting with individuals, understanding their needs, and compelling them to take action. As a dedicated B2C copywriter, I bring a creative flair to my work, ensuring that your brand’s personality shines through in every piece of content.


Whether it’s through blog posts, product descriptions, or social media content, I weave narratives that resonate with your target consumers. My goal is not just to sell a product or service but to create a connection between your brand and your customers. This connection goes beyond transactions. It gives your brand loyalty following for the long term. 

Why Choose Me?

Tailored Solutions

1. Tailored Solutions

One size does not fit all when it comes to content creation. I recognise the unique aspects of your business and tailor my approach accordingly. These unique features of your business are what make it shine, so let’s highlight these to your audience. Whether you need a persuasive whitepaper for a B2B audience or engaging social media posts for your B2C customers, I have the versatility to deliver.

Industry Expertise

2. Industry Expertise

With a wealth of experience spanning diverse industries, I bring a broad perspective to my writing. From technology and finance to travel and beyond, I have successfully crafted content that speaks the language of each sector. This adaptability ensures that your message is compelling yet also industry-relevant.

Collaboration & Communication

3. Collaboration & Communication

I believe in the power of collaboration. Throughout the writing process, I maintain open lines of communication to ensure that your vision aligns with my creative output. Your feedback is invaluable, and I’ll refine my work up until you are happy to publish it.

Deadline Commitment

4. Deadline Commitment

Deadlines are important – I get that. I’ll always deliver high-quality content within the agreed-upon timeframe. Whether you have a pressing B2B proposal or a time-sensitive B2C campaign, you can rely on me to meet your deadlines without compromising on quality.

Let's Transform Your Content

Effective B2B copywriting and B2C content writing are not just about words on a page; they are about creating meaningful connections. If you’re seeking a skilled writer to elevate your business communication, feel free to book a meeting with me.


Embark on a transformative journey for your brand by entrusting your content to me. Together, we can breathe life into your ideas, crafting impactful content that engages your audience and inspires. I am here to understand your unique requirements, immerse myself in your brand identity, and deliver content that goes beyond mere communication


With a seamless blend of B2B copywriting expertise and B2C content writing finesse, I bring a wealth of experience to the table. Your satisfaction is my priority, and I thrive on collaboration throughout the creative process. 

Contact Me

I'm a B2C Content Writer Too...

Mastering the art of consumer-focused content writing is a great way to show your brands personality. Most people buy from you because they ‘like’ your image, more so than your actual product or services.


Whether you’re in retail, travel, gambling or any other B2C sector, I can create content that drives results. With a keen eye for detail, I ensure that your content is engaging but also polished.


Understanding your audience is the primary focus of B2C copy. Consumers today seek content that provides helpful insights. It isn’t about sell sell sell, it’s about nurturing your audience to showcase your story.


Let me tell your brand’s story, get your audience rooting for you and turn them into a loyal following that wants to keep up to date with what you are doing. We will do this through a series of different content strategies, such as a blog posting plan, email outreach and getting your website copy up to scratch. 


B2C Content Writer

Ready to take the next step?

Websites can be a tough one to crack. Google has recently updated their algorithm, stating that helpful content is one of the top priorities for SERP ranking. Unfortunately, gone are the days when you could get away with average content. I’ll step in, get your brand across to your audience while keeping Google crawlers happy too.

Frequently Asked Questions

Copywriting focused on marketing products or services to other businesses.

Yes, conducting keyword research and optimizing copy elements helps improve visibility and traffic.

Any copy you create as a business for your customers to help them decide to buy your products or services.

To craft messaging that emotionally engages consumers and motivates purchasing decisions.



Our Clients