To uncover the advantages of expert copywriting for small businesses, we’ve gathered insights from seven seasoned professionals, including business owners and founders. From the importance of professional writing elevating the business’ digital presence to returning time to focus on core operations, discover the compelling reasons to invest in professional website copy.
- Elevating the Business’ Digital Presence
- Improving Business Portrayal
- Gaining a Competitive Edge Online
- Discovering Specialized Guidance
- Enhancing Brand Connection via Storytelling
- Boosting Credibility Through Professional Copy
- Returning Time to Focus on Core Operations
Elevating the Business’ Digital Presence
The advantages are obvious—you don’t know what you don’t know. But do you know who does? A professional writer.
They can not only nail the voice you want but also ensure the branding is consistent, that you turn up in SEO searches, and that your website sounds professional, engaging, trustworthy—especially for a new business, this kind of thing can make or break you.
What chance do you have if your website sounds sketchy? Nowadays, everything is done online, and this may be the first—and only—encounter people have with your small business. The right turn of phrase can place your business among the greats, or it can make you sound like an amateur with a website from 1994. Make the right choice.
Rick Berres, Owner, Honey-Doers
Improving Business Portrayal
As a small-business owner, it’s tempting to try and do everything yourself to keep costs low. However, it’s wise to know your own strengths and weaknesses and recognize areas where an experienced specialist would do a much better job.
Your website is one of the main windows to your business, so unless you have experience with copywriting yourself, you’re likely to get a much better result from hiring a professional writer. They know exactly how to portray your business, products, and services to the people you want to reach. So if their copy can win you just a few more customers, it will have paid for itself.
Amanda Napitu, Founder, Improving Your English
Gaining a Competitive Edge Online
Being able to compete with more popular businesses is a significant advantage. The Internet is another territory for small and big businesses alike, and websites somehow level the playing field.
With the right strategy, you can have a larger share of the market, solely basing their purchase off search results. Having a professional take care of your website’s content can mean having your business on the top ranks of a search engine’s results.
Derek Capo, COO, Starquix.com
Discovering Specialized Guidance
Expert guidance can boost your small, local business professionally. Hiring a professional can help a small local business because these experts know their stuff.
Whether it’s handling finances, promoting the business, or dealing with legal matters, professionals have specialized knowledge that can make a big difference. They understand the details, so the business can avoid mistakes, follow the government rules and regulations necessary for success, and run more smoothly.
It’s like having a guide who knows the way through the business world, helping the small business make smart choices and stand out in the local market.
Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK
Enhancing Brand Connection via Storytelling
Hiring a professional copywriter allows a small local business to incorporate engaging storytelling techniques into their website copy. By crafting compelling narratives that resonate with the target audience, the business can create a strong emotional connection, build brand loyalty, and stand out from the competition.
For instance, a family-owned bakery can share the heartwarming story of how their recipes have been passed down through generations, creating a sense of tradition and authenticity. This storytelling approach can captivate customers, evoke emotions, and leave a lasting impression, ultimately driving customer engagement, repeat business, and positive word-of-mouth referrals.
Ben Lau, Founder, Featured SEO Company
Boosting Credibility Through Professional Copy
One benefit for a small local business in hiring a professional to write their website copy is the potential for enhanced professionalism and credibility. A skilled copywriter can craft clear, compelling, and grammatically correct content that not only effectively communicates the business’s message but also reflects a high level of professionalism.
Well-written website copy can instill confidence in potential customers, making them more likely to engage with the business and trust its products or services.
John Frigo, Ecommerce Manager, Best Price Nutrition
Returning Time to Focus on Core Operations
Hiring a professional copywriter for a small local business to write their website copy offers a multitude of benefits. Expert copywriters can effectively communicate the business’s unique selling points and brand message, adapting the content to resonate with the local audience.
They also bring SEO expertise to optimize the website for local search visibility. Professionally written content improves the user experience by guiding visitors through the site and encouraging desired actions, while also conveying a sense of credibility and professionalism.
Additionally, it saves the business owner time to focus on core operations and customer service, ultimately contributing to an enhanced online presence and customer engagement.
Madison Tong, Marketing Analyst, My Supplement Store