7 Ways a Blog Can Benefit Your Business

To shed light on the importance of blogging for businesses, I’ve gathered insights from seven industry professionals, including a President and an SEO Consultant. They share their experiences and explain how a blog can serve as a personal touch and client magnet, and even be an economical approach for organic traffic. Dive into these diverse perspectives to understand why every business needs a blog.

 

A Personal Touch and Client Magnet

A blog adds a personal touch to our business. It’s a space where we can share our experiences, insights, and even a bit of behind-the-scenes action. Clients appreciate the human side of real estate, and a blog is the perfect platform to show that we’re not just about transactions; we’re about relationships.

 

 

It positions us as experts in the field. Montreal’s real estate market is dynamic, and clients need someone who knows the ins and outs. Through our blog, we share market trends, tips for buyers and sellers, and other relevant information. When clients see us as knowledgeable and helpful, they’re more likely to trust us with their real estate needs.

 

The blog has become a magnet for potential clients. When they search for real estate advice in Montreal, they find our blog, and that’s the first step in establishing a connection. It’s not just about getting leads; it’s about getting the right leads—people who resonate with our values.

 

Samantha Odo, Real Estate Sales Representative and Montreal Division Manager, Precondo

 

Expanding Audience Beyond Social Media

For my business, having a blog expands my audience beyond what social media sites offer, which is generally “old buddy from college” and “person I met at a conference once.” My blog produces a far more targeted audience of people who are actively searching for things I am knowledgeable about. This targeted blog audience is more likely to be interested in purchasing my services than the more general audience I get from social media.

 

 

I consult about hazardous-chemical safety and communications practices, particularly pertaining to self-employed persons and small businesses. These are also the topics I blog about. My blog serves as the primary means of establishing brand presence and authority in my market niche.

 

Jasmin Gildert, President, Ariadne Hazard Communication and Engineering Services, LLC

 

The Heartbeat of Online Presence

A blog is a must-have for any business because it’s like the heartbeat of your online presence. It draws people in by sharing fresh, valuable content regularly, boosting your site’s SEO ranking, and keeping you visible in a sea of competitors. 

 

 

In our experience, it has turned readers into leads and leads into loyal customers, creating a community around our products and services. It’s not just about selling; it’s a platform for educating and connecting, establishing our brand as an industry thought-leader.

 

Alex Stasiak, CEO and Founder, Startup House

 

Foundation for Marketing Efforts

 

 

A blog is an ongoing commitment to your website, ensuring that it is more than a digital business card. Having a blog not only provides a way for new and existing customers to understand your expertise, but it also helps businesses create other forms of content, such as social-media posts or podcast discussions. The blog acts as the foundation for all other marketing efforts.

 

Jason Vaught, Director of Content, SmashBrand

 

A Friendly Conversation with Audience

Blogs are awesome for anything, especially when you’re into new tech, like we are. We like to use words to teach people about what we’re up to rather than just pushing sales. Think of it as a way to chat with your audience and tell a story. You can share how you got started making your product or throw in some personal tidbits. 

 

And don’t forget to drop a few details about what your product actually does so people can understand how it’ll enhance their life. It’s like a friendly conversation that gives the lowdown on our tech without the sales pitch.

 

Nick Eischens, COO, Popl

 

Enhancing Client Engagement and Market Position

Every organization should utilize a blog, as it’s a compelling tool for client engagement and industry impact. As the CEO of a tech company, I found our business blog served as our open book. It allowed us to peel back the layers of our complicated tech world and present industry knowledge in a comprehensible, human language. 

 

Our blog was our way of signaling to clients, partners, and potential hires that we’re more than a tech company; we’re innovators, problem-solvers, and a team that champions transparency and connection. The beauty of a business blog, in my opinion, lies in its ability to humanize a company while enhancing its market position.

 

Abid Salahi, Co-Founder and CEO, FinlyWealth

 

Capturing Clicks as an Economical Approach

Not every business needs a blog, but blogs can work great for businesses that do need them. If you’re a plumber, you’re better off spending money on local SEO, but if you’re a B2B SaaS, you can use your blog to capture clicks from users who might be interested in your product. 

 

 

 

The reason you’ll want this traffic is because you don’t have to pay for it. The only investment you have to consider is the cost of creating content. You’re letting leads come to you rather than spending money to rent an audience.

 

Taylor Scher, SEO Consultant, TaylorScherSEO

In Summary

A blog is a versatile part of a website where you can add in-depth ideas and show your audience you know your stuff. It allows you to add in-depth content to your site without cluttering it. From your posts, you can target specific audience members and searcher intents, which is an invaluable part of growing your organic traffic. 

 

If you think I can help with my SEO blogging services, feel free to book a call or ping me an email. 

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