To understand the importance of an SEO blogger for your website, Jake Perry Writes sought insights from eight industry professionals, including founders and SEO Consultants. Their responses range from the transformative impact on website visibility to the crucial role in building trust and driving sales. Let’s have a look at their unique perspectives and gain some valuable knowledge only the ‘insiders’ know about.
Transforming Website Visibility
An SEO blogger transforms your website from being unseen to highly visible to your target audience. They’re skilled in integrating keywords naturally and creating engaging content that appeals to both readers and search engines. This boosts your site’s discoverability, encouraging not just more traffic but repeat, engaged visitors.
Their expertise keeps your content current and prominent in search rankings. Hiring an SEO blogger means your website becomes a go-to resource, standing out in the digital landscape.
Jitender Ahlaawat, Founder, Local Web Rankers
Aligning Content with User Intent
An experienced SEO writer can help you create content that aligns with user intent and provides value to your target audience. By understanding your audience’s needs and preferences, an SEO blogger can craft helpful, informative, and engaging content that resonates with your readers. This can not only improve your website’s search engine ranking but also increase user engagement, drive conversions, and establish your brand as a thought leader in your niche.
However, it’s important to note that an SEO blogger must work closely with someone in your company who has a deep understanding of your niche and can provide additional expertise to ensure the content is accurate, relevant, and valuable to your audience. If the SEO blogger you are interviewing does not know about Google’s Search Raters’ Quality Guidelines, E-A-T, or the Helpful Content algorithm updates, then pass and move on to someone who does.
Laurence O’Toole, CEO, Authoritas
Generating Leads and Conversions
Proficient in the art of optimising content for search engines, SEO bloggers excel in various critical aspects. They conduct thorough keyword research, pinpointing the most pertinent and valuable keywords essential to your business, and skillfully weave them into your blog posts with a strategic touch. This approach proves instrumental in elevating your content’s visibility by achieving higher rankings in search engine results, effectively reaching and engaging potential customers.
Furthermore, their expertise extends to crafting content that resonates with your specific target audience. By tailoring content to match the needs and interests of your intended demographic, SEO bloggers attract traffic that’s inherently more aligned with your products or services. This precision in targeting increases the likelihood of this traffic converting into valuable leads and loyal customers.
Damar W, SEO Content Writer, Explainerd
Ranking on Multiple Keywords
Having a blogger for your website is beneficial to increasing your brand visibility. A blogger can help your website rank on multiple keywords. By strategically using these keywords in your header tags, your website can appear in the “People Also Ask” section on search engines, driving relevant traffic to your site.
For example, our blogger wrote a blog on “All About Artificial Intelligence.” This blog ranked in the “People Also Ask” section because it answered one of those questions, which drove traffic to our website from both sections.
Fahad Khan, Digital Marketing Manager, Ubuy India
Identifying and Optimizing Target Keywords
You need someone who can help identify the keywords you should be targeting. They can also help you optimise your content so it has a better chance of ranking. They can assist with technical SEO, building backlinks, and on-page optimisation to help Google match the relevancy of your content to that keyword. Without them, you’re firing in the dark with your content.
Taylor Scher, SEO Consultant, TaylorScherSEO
Crafting Keyword-Tailored Content
An SEO blogger crafts content that’s not only engaging but also strategically tailored with keywords and phrases to improve your website’s visibility on search engines. This leads to higher search rankings, potentially increasing your site’s traffic and credibility, which is essential for converting visitors into customers or followers.
Harry Boxhall, Roofing SEO Consultant, Roofers SEO
Analysing and Improving Website Performance
One reason you need an SEO blogger for your website is to analyse and improve its performance. They can provide insights on user behaviour, conversion rates, and bounce rates, helping you optimise your website for better results.
By identifying areas for improvement, you can enhance user experience, increase engagement, and boost conversions. For example, an SEO blogger can analyse website analytics and identify pages with high bounce rates. They can then suggest improvements to these pages, such as optimising content, improving navigation, or enhancing call-to-action buttons.
This attention to website performance can help you make data-driven decisions and achieve better results in your SEO efforts.
Ben Lau, Founder, Featured SEO Company
Building Trust and Driving Sales
Skilled SEO bloggers can turn words on a page into traffic for your website and sales for your business. SEO is the most powerful form of online advertising because you build trust with your audience and help them first before they buy your product or service.
With PPC ads, the conversion rates aren’t as good, and the costs are higher in the long term. Hiring an SEO blogger can build you online assets that pay dividends long after the work is done.
Scott Sidders, Co-Founder, Scott & Yanling Media Inc.
A Final Word
These are what the experts say about SEO blogging. There really is a lot more to it than you think! If you feel like you could benefit from any of my content writing services for the UK or have any questions, feel free to reach out.
