In a world where content is king, the ability to create self-perpetuating material is a highly sought-after skill. Insights from an owner and a founder reveal strategies that can turn your content into a viral loop without paid amplification. This article starts with a tip on making content highly shareable and concludes with a unique approach to solving real problems. Read on to discover five expert insights that could transform your content strategy.
Table of Contents
Make Content Highly Shareable
To create content that becomes self-perpetuating, like a “viral loop,” I focus on making the content highly shareable and interactive. One effective strategy is to incorporate elements that directly encourage users to share, such as quizzes, calculators, or personalized results. People love sharing content that reveals something about themselves, like “What’s Your Entrepreneurial Personality?” or “Calculate Your Marketing ROI Score.”
When users see value in sharing their results or insights with their network, it naturally extends the content’s reach without needing paid amplification. Encouraging user participation, tagging friends, or issuing challenges can also create a viral-loop effect, as it leverages user interactions to organically increase visibility and engagement.
Andrew Lee Jenkins, Owner, Andrew Lee Jenkins
Encourage Audience Participation
To create self-perpetuating content, you need audience participation. I encourage readers to share their stories, opinions, and experiences in the comments of our published content or on social media.
It creates a feedback loop. Users become motivated to engage and share because they feel like they’re part of the conversation.
The best way to do this is to ask questions at the end of your content. The more engaged your audience feels, the more likely they are to share your content, creating a viral effect.
Leverage User-Generated Content
To create self-perpetuating content in affiliate marketing, leverage user-generated content (UGC) through strategic campaigns. UGC taps into audience creativity and encourages sharing, resulting in a viral loop that amplifies your marketing efforts with minimal cost. Effective strategies include designing campaigns that actively motivate users to share their experiences with your affiliate products, enhancing community engagement and storytelling.
Michael Kazula, Director of Marketing, Olavivo
Design for Interaction and Contributions
One of the most effective ways to create self-perpetuating content is to design it for interaction and user-generated contributions. Instead of just putting out a message, encourage your audience to participate, whether it is through challenges, contests, or sharing their own experiences related to your content. When people feel like they are part of something, they are more likely to share it organically because it is personal to them. For example, user-generated content campaigns that ask customers to share how they use your product, or how it fits into their lifestyle, can gain traction quickly without the need for paid promotion.
Ronald Osborne, Founder, Ronald Osborne Business Coach
Solve Real Problems Uniquely
I’ve learned that content becomes self-perpetuating when it solves a real problem for your target audience in an unexpected way.
Early on, we created some “marketing sucks” content, taking a contrarian stance to typical agency messaging. It resonated because people are sick of typical marketing crap. This content spread on its own through shares and backlinks, leading to new business with almost no paid spend.
One tip is to stop marketing to your customers and instead have genuine conversations with them. We do this through a conversational and irreverent tone in our content and web design. It cuts through the noise, so people actually want to engage with and share it.
Create something useful and make it easy to share. Our “10 Local SEO Hacks” guide has been downloaded thousands of times and shared widely, driving high-quality leads. By solving key problems for clients in a distinctive, useful way, you can create viral loops and growth.
Josh Cremer, Founder & CEO, The Rohg Agency
