General Frequently Asked Questions
Why do I need fresh content on my site?
Uploading regular blog posts and new content to your site keeps things up to date. Google prefers recent content over old content, so keeping your site up to date is a great practice for SEO purposes.
My services are for SEO content writing. The content I produce will be optimised with any specific keywords you want, as well as following best practices in formatting, keyword density and linking.
What happens if I don’t like the content?
If you don’t like the content, you don’t pay. Simple as that. However, I do ask you to give me a chance to edit the content following your initial review if you aren’t happy.
Yes. Jake Perry Writes offers writing, editing and proofreading services.
How much does a full website content cost?
It really depends on the size of the site, how many pages you need, the word count you need and your specific requirements. I work on a per-word basis which will be quoted following our initial conversation. I give discounts for large projects!
How do you guarantee 100% unique content?
I don’t copy and paste. Ever. You can run the content you get through plagiarism checkers such as Copyscape. If something does happen to come up out of chance, I’ll be happy to edit free of charge.
I need content today. Is that possible?
Yes, in some cases, this is possible. However, it really depends on my schedule. I’m happy to rearrange my day if some content output comes up that’s urgent. Ping me a message and I’ll see what I can do.
Do you offer discounts for high volumes of content?
Yes, I do. It depends on your specific content specification, though. Sometimes I can offer up to 50% off if you have a large project.
What types of content can I order?
I write whatever content you need. I specialise in blog posts, guest posting, website copywriting, emails and long-form articles. However, if there’s something I haven’t covered, get in touch, and we can see how I can help.
What is the typical turnaround time for content?
I need a few days at a minimum. However, if you need something urgent, I may be able to fit your content in depending on the day ahead I have planned.
SEO Content Writing FAQs
What is SEO content writing, and how does it differ from regular content writing?
SEO content writing is a service that is specifically tailored to help your website rank better in Google through specific techniques such as keyword placement, content formatting and other content metrics.
Can you create content for various industries and niches?
Yes, I create content for multiple niches, including gaming, travel, lifestyle, gambling, and fitness.
Do you offer content for different formats, such as blog posts, web pages, and product descriptions?
Yes, I can write any form of content you need. Blog posts, web pages, articles, newsletters, and product descriptions are all included.
How do you ensure the content is original and not duplicated from other sources?
I never copy and paste from other websites. Everything is handwritten. This ensures there is no plagiarism and everything is original.
How do you maintain a consistent brand voice across different pieces of content?
Over the years of writing, I’ve developed an understanding through my own trial and error. I use your current website copy and your feedback to tailor the specific tone of content to your brand.
What metrics do you use to measure the success of your SEO content writing efforts?
Traffic is a big indicator of whether the content is attracting your audience. If the new content isn’t pulling in organic traffic, we would need to think about changing the keywords and/or targeting different content topics.
How do you handle revisions and edits during the content creation process?
I am happy to edit the content I produce with your feedback in mind. I offer unlimited edits until you are happy to publish the copy I send you.
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Full Website Write-Ups FAQs
What is website copywriting, and why is it important for my business?
Website copywriting involves crafting written content for websites to engage visitors and drive desired actions. It’s crucial for your business as effective copy communicates brand messages, builds trust, enhances SEO, and ultimately boosts conversions.
Do you conduct research about my industry and target audience before writing website copy?
I certainly do. I will speak with you to get an understanding of your audience first and then do my own research before writing. This sets the basis for the content so that it comes to gether in a congruent format.
Yes, I can write content for any part of your website. Home pages, landing pages, about sections, product descriptions and FAQs, to name a few.
How do you ensure that the website copy is optimised for search engines (SEO)?
To optimise your website in terms of SEO, I incorporate relevant keywords naturally, create compelling meta tags, use descriptive headers, and focus on providing valuable, user-friendly content.
Can you create a consistent brand voice across all pages of my website?
Yes, this is what I do on a daily basis. Your brand voice and tone will be the central point of all the content I create for you.
What role does storytelling play in website copywriting?
People’s brains love stories. They captivate attention and evoke emotion. Our ancestors have used storytelling for thousands of years, so our brains are hardwired to process things via stories. Thus, I weave storytelling throughout.
How do you handle calls-to-action (CTAs) to encourage user engagement?
Usually, a call to action is close to the bottom of the content or sprinkled throughout a web page. It depends on the content we are creating. If it’s a website home page, CTAs will be used throughout. If it’s a short product description, usually just 1 CTA will be used at the end.
Can you update and optimise existing website content for better performance?
Yes. We can come up with some additional keywords to add throughout. We can also work to make the content flow more congruently from piece to piece and interlink throughout to create a comprehensive site map.
Promotional Emails FAQs
How do email copywriting services differ from traditional copywriting?
Emails are a job to get right. I’ve spent years getting them right, but now I understand the secrets. Email copywriting needs some key aspects such as a call to action and personalisation, which traditional copywriting doesn’t always have.
Can you customise email copy to match my brand voice and tone?
Yes, I do this with all of the content I produce.
What types of email campaigns can your copywriting services support?
Anything you like! Reach out to discuss further – if it’s something I can’t do, I’ll be honest and say so.
How do you ensure that the email copy is optimised for conversions?
To optimise email copy for conversions, I use eye-catching subject lines, segment users, automate messages, add shareable links, and craft compelling copy. I follow email marketing best practices for personalisation and mobile optimisation too.
Can you assist in creating subject lines that increase email open rates?
Yes. It’s good to run A/B testing to see what your audience likes, but there are general rules that I apply. Mostly, I work by trying to evoke emotion so that people want to see what’s inside.
Do you provide A/B testing for email copy to improve performance?
Yes, I can do this. You’ll need to provide your own software for this, but I would be happy to keep an eye on the email metrics and tweak the emails after looking through the data.
How do you handle personalisation in email copywriting?
It depends on what tools you use. We can use audience segmentation so that only specific groups of your customers get certain emails. Also, we can use the pre-built-in features of email automation software to add names, company names and other personal information.
Can you create evergreen email content that remains relevant over time?
I don’t really believe in evergreen content. People love to see the latest information and don’t want to see repeats. It’s best to update your emails at least every month or two.
What metrics do you use to measure the success of email copywriting campaigns?
To gauge the success of email copywriting campaigns, I keep an eye on metrics including open rate, click-through rate, conversion rate, bounce rate, and ROI.
B2B & B2C Copywriting FAQs
What is the difference between B2B and B2C copywriting?
B2B (business-to-business) copywriting focuses on communicating technical details, industry expertise, and value propositions to businesses. B2C (business-to-consumer) copywriting emphasises emotional appeal, simplicity, and direct benefits to engage and persuade individual consumers in a relatable manner.
How can B2B copywriting services benefit my business?
B2B copywriting services can enhance your business by crafting persuasive, industry-specific content that effectively communicates your expertise, builds credibility, and attracts and converts other businesses as clients or partners.
Can your B2C copywriting services help in creating content for e-commerce websites?
Yes, I write for e-commerce sites all the time. I get to know your audience and then hone in on specific details of your offerings. We can then craft engaging content that funnels people down the buying cycle.
How do you tailor your approach for B2B and B2C audiences?
For B2B audiences, I focus on conveying technical expertise, industry solutions, and building professional credibility. In contrast, for B2C, I prioritise emotional connection, simplicity, and direct benefits, creating relatable content to resonate with individual consumers.
Can you create content for both B2B and B2C within the same project?
By integrating technical details for B2B and emotional appeal for B2C, I can create content within the same project that is targeted to different segments of your audience.
How do you incorporate storytelling in B2B and B2C copywriting?
In B2B, storytelling revolves around case studies, illustrating problem-solving and success. For B2C, it focuses on relatable narratives, connecting emotionally with consumers, emphasising benefits, and creating memorable brand experiences.
Do you provide industry-specific B2B copywriting services?
Yes, I offer industry-specific B2B copywriting services tailored to diverse sectors. These include travel, gambling, lifestyle, gaming, and finance. I craft content that aligns with the unique nuances of each industry.
Can you create content for B2B lead generation campaigns?
I certainly can. I have a lot of experience doing this for my own business and for other clients.
Can your B2B copywriting services help in creating thought leadership content?
With my B2B copywriting skills, I specialise in crafting thought leadership content. By highlighting industry expertise, insights, and fresh perspectives, I can boost your brand’s credibility, connect with your audience, and establish you as a leader in your field.
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Social Media Copywriting & Planning FAQs
How do you incorporate hashtags and trends into social media copy?
I always embed hashtags into the content naturally rather than putting a list at the bottom. It seems to get better results and also looks less spammy. In terms of trends, I use social media myself, so I keep up to date with various platforms for new and fresh ideas.
Can you create content for social media advertising campaigns?
Yes, I can. We would need to put some A/B tests together for this so that we can drill down on what works and scrap anything that doesn’t.
How do you create content that encourages engagement on social media?
The first sentence is the one that counts. I always make the first sentence something that sparks curiosity or makes the reader ask a question to theirselves. This encourages people to keep reading in the hope they click the call to action or visit your profile.
Can you maintain a consistent brand voice across different social media channels?
Yes, this is something I do every day for my clients. I will go through your current content to understand your unique voice, then tailor the new content I create with your tone in mind.
How can social media copywriting services benefit my brand’s online presence?
My Social media copywriting services can enhance your brand’s online presence by crafting compelling, concise content. Engaging posts, tailored to each platform, help build brand identity, foster audience interaction, and drive meaningful connections, ultimately expanding your reach.
How do you tailor social media copy to different audience segments?
I customise social media copy by understanding each audience segment. Generally, there are different types of people who use various social platforms, so we will focus on the ones where we can find your ideal customers.