What good is written content that doesn’t bring customers to a business? Although creating content that attracts traffic is good, it’s ultimately useless if that traffic doesn’t transform into paying customers.
So, how can the average website owner or business go about this? How can they create content that’ll cause visitors to take action and purchase a product, subscribe for more, or engage the platform? In this article are numerous tips and strategies that businesses or website owners can use to go about this.
10 Useful Tips for Converting Visitors into Customers
In the current online clime, there are numerous tips that businesses can utilize to convert their visitors into customers. These tips are simple enough that anyone can deploy them and effective enough that they feel like magic. Below are 10 of such strategies.
- Create high-quality content
- Create clear goals
- Craft a compelling message
- Deploy targeted ads on other pages
- Optimize the website
- Try exit-intent pop-ups
- Discover the source of your target audience
- Design a live chat button
- Use contextual Call-To-Action (CTA) buttons
- Embrace pop-up ads
1. Create High-Quality Content
This is the most important tip for converting visitors into customers. So, it won’t be wrong to say that the quality of the content on a platform determines the effectiveness of the other tips.
Unfortunately, most businesses today do not understand how to create high-quality content. Written content can only be deemed high-quality when it’s relevant to its target audience, unique, and regularly updated. Such content is also straight to the point, providing the visitors with the information that they require.
So, good content doesn’t need to be unnecessarily lengthy to be effective. Neither does it need to be dishonest to get people to visit that site. Dishonest websites get lots of traffic with false promises, but the traffic will just bounce in the end; it won’t convert to customers.
When visitors land on a site with high-quality content, it’ll encourage them to stay due to the good service they receive. Google and other search engines also value such content, which enables it to rank higher and get more attention. This kind of content also works well with all Search Engine Optimisation (SEO) techniques, allowing site owners to reap maximum benefits with little effort.
Another benefit of high-quality content is that it’s evergreen. Good information lasts long on search engine rankings with little effort.
2. Create Clear Goals
The process of crafting content that reduces the bounce rate on any website starts with clear goals in mind. This means that the business or site owner needs to have a clear intent on what they want to achieve.
Do they want to create content that increases their mailing list by 20% in the next month? Or is the plan to draft a landing page to get each lead to purchase something worth $20?
Regardless of what it is, every great lead conversion plan needs clear goals to be achieved. This way, the business can track their progress and see if they’re improving or not. It’ll also help to filter out effective strategies and those that are not.
3. Craft a Compelling Message
A good explanation for the high bounce rate on many sites is a lack of resonance. The visitors do not resonate with the message being passed on the site, so they’re not compelled to engage the platform.
So, how can a business deal with this lack of resonance or cohesion with their visitors? The answer is simple: by passing a compelling message.
A compelling message is crafted with the target audience in mind. It’s created to pass on the value and benefits of that platform to visitors in a straightforward manner.
Many of the ways to go about crafting such a message, include:
- Utilizing emotional triggers
- Leveraging storytelling techniques
- Taking advantage of things that interest the target audience
- Creating a sense of urgency in the writeup
- Displaying social proof from social media platforms
- Avoiding unnecessary hype
4. Deploy Targeted Ads on Other Pages
A quick Google search will show that most website owners focus their efforts on optimizing their homepage alone. So, when visitors arrive on this landing page, they’ll have to sort through various targeted ads and content before finding what they want.
This usually leads to a situation where the website has high traffic but low conversion. That’s because most visitors won’t waste time looking for the content they want before leaving the page. If they visit the page and a quick scan doesn’t display their desired content, they’ll leave.
So, a more effective method of converting this high traffic into leads is by working on other pages on the platform. When a targeted ad leads a visitor to the page with the content they’re looking for, it easily leads to a conversion. The ads for that page will also be favored by Google’s algorithm as they lead to a relevant landing page.
5. Optimise the Website
This might seem like an overstatement, but most online platforms are not optimized to receive visitors. Some of these sites are cluttered with pop-up ads and walls of text. Most platforms don’t even include many images on their landing pages, which would have attracted traffic.
The result of all these is that the site becomes impossible to navigate, which deters many visitors. So, it’s important to create an inviting platform that users can easily find their way around. Images, videos, and text on the site should be visible on all internet-enabled devices so that the user experience is not hampered.
6. Try Exit-Intent Pop-Ups
Many internet users have experienced a scenario when they want to leave a site only for a pop-up to appear. This pop-up doesn’t stop users from leaving. It only shows one more interesting piece of information on that platform that could get them to stay.
This could be an interesting ebook, a nice guide on choosing dining sets, or even a shopping coupon. Basically, the pop-up is considered effective as long as it can get that customer to click on it. Who knows, after interacting with the pop-up, the customer could find something that’ll interest them on the website.
Pop-ups are effective, as many sites have recorded 10 to 300% lead generation and customer engagement after using them. Of course, using the right content on a pop-up adds to its effectiveness. This means an IT-focused website shouldn’t be talking about the best bathing soaps or anything out of its niche.
Some interesting ideas for a pop-up include:
- Freebies: What visitor wouldn’t jump at the chance to get their hands on content that was originally behind a paywall? This could be ebooks, special podcast recordings, etc.
- Social media links: This way, visitors to the site can also connect with the platform on social media. Creating links for all popular social media platforms like Facebook, X, Instagram, YouTube, and TikTok is best.
7. Discover the Source of Your Target Audience
How can a business get their online traffic to stay when they don’t know where they are coming from? Information on the source of a site’s visitors would give the owner valuable insight on how to get them to stay.
Let’s say most of the people visiting a cooking site are being redirected by YouTube Shorts. This would tell the site owners that a collaboration with some YouTube creators is in order. It can also mean that creating short and easy-to-read cooking-related information would be valuable in retaining those visitors.
There are many ways to discover the source of a site’s traffic, but the most efficient methods are:
- Google Analytics: The Google Analytics acquisition dashboard can highlight where most of a business’s traffic is coming from. All the business needs to do is add the event as a conversion to the data table located in the Source/Medium view.
- Short Survey: There’s nothing more effective than directly asking the visitors where they’re coming from. So, a short survey on the landing page or a pop-up survey when leaving should do the trick. This survey displays multiple choices the visitors can select or a little space to write down any other unstated option.
8. Design a Live Chat Button
This is one of the most effective methods of turning visitors into customers, as so many people are tired of chatbots. Most times, the contents of a site are more than enough to get the attention of a visitor. However, some of these individuals would still require further clarification in some areas before they engage the platform’s services.
It’s in cases like these that the live chat button is so effective. Unlike the email support option, it provides rapid response, and unlike the telephone support, international visitors can also use it at no cost.
When people use the live chat feature, they’re happy that it’s a human being attending to their needs. Hence, businesses are also encouraged to use branch workflows in their live chat tools to increase their effectiveness. They can also create personalized messages for new visitors or returning customers to make them feel welcome.
9. Use Contextual Call-To-Action (CTA) Buttons
CTA buttons are mainstream today, as they are placed at the bottom of every landing page. Honestly, most visitors don’t read that far before living, while many of those that do ignore the buttons.
So, how about a little tweak to improve the effectiveness of these conversion buttons? Instead of leaving them at the bottom of the page, businesses can drop them in between their content. Of course, doing it this way means that the business would have to get creative, but it’s a method that works.
For example, placing a signup button immediately after explaining the usefulness of high-end graphic cards on a laptop. This signup button would also need to be optimized to fit the context that brought that individual to the website. So, a CTA button that promises visitors an opportunity to learn more about the types of laptop graphic cards will be effective.
Sometimes, the signup can come later; instead, the CTA button could allow visitors to learn more about related subjects. This way, the usefulness of the site will grab their attention, and they won’t hesitate to sign up when it’s requested.
10. Embrace Pop-up Ads
Most ads on online platforms are done through banners, and most internet users are sick of them. Others have learned to ignore and scroll over them whenever they encounter such ads.
So, businesses and site owners need a more effective strategy to get their visitors to engage with such ads. This is where pop-up ads come in.
Pop-up ads are in-your-face site ads that require active action from the users for them to go away. This means that their nature alone already causes the users to pay attention to them.
There are other steps that businesses can take to make these ads more effective, and they include:
- Creating personalized ads for visitors
- Including communicative options like ‘Yes’ or ‘No, thank you’
- Analysing the user engagement of the ads to see how they can be made more effective
Conclusion
High-quality content may not be easy to create, as it demands time, lots of research, and attention. However, this makes it more valuable, as all the effort spent will be worth it in the end. So, create high-quality content on a website, and the other tips would enhance the conversion funnel to turn most visitors into customers.
Keep in mind that even the most effective lead conversion strategies take time to show their effectiveness. So, give these tips some time, and the results will be evident.
Did you enjoy the insights from this article? Then, feel free to reach out and book a meeting with me.
FAQs
How Do You Make a Good CTA Button?
A good CTA button should be visible within all the text, with vibrant colors and text. It should be clickable and should address the reader directly.
What Content Creates the Most Engagement among Visitors?
The content that creates the best engagement is video. Videos convey information in a manner that’s both visually stimulating and captivating.
Is Google Analytics Free to Use on a Website?
Yes, Google Analytics is free to use, with simple tools that can allow site owners to understand a customer’s journey. However, there is still a paid version that offers more advanced tools for this purpose.
How Can a Business Increase Their Social Media Followers Without Buying?
A business can improve its social media followership by having a solid value proposition. The next step is to post with the right hashtags and captions and to post consistently. The business can also work with influencers to bring more attention to their platform.
How Can I Convert Social Media Engagement to Sales?
Business owners can turn their social media engagement into sales by creating product links in their bios. They can also include discount codes and tag their products in their posts.
