Unveiling the secrets to successful client collaboration, we’ve gathered insights from owners and marketing directors to answer a pivotal question for SEO content writing companies. From experiencing the client’s product firsthand to conducting thorough discovery meetings, explore the four expert tips on enhancing client understanding and partnership.
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Experience the Client’s Product
One way for an SEO content-writing company to understand clients’ needs is to get involved in the clients’ products or services.
For example, one of our clients manufactures caravans. Our content team borrowed a caravan to drive, keep, and live in it. This direct experience allows writers to create real, relatable content that resonates with the target audience.
By knowing more about the product and how customers use it, the content we created was more interesting and appealing. This will help the client’s SEO strategy.
Will Hawkins, Owner, Digital Business
Implement a Detailed Onboarding Process
One effective tip for an SEO content-writing company to collaborate with clients and understand their specific needs is to implement a comprehensive onboarding process that includes detailed discovery sessions. During these sessions, the content team should engage in open, two-way communication with the client to gather in-depth information about their business goals, target audience, industry specifics, and key performance indicators. This involves asking insightful questions about the client’s brand voice, preferred writing style, and any particular content requirements or preferences they might have.
By taking the time to thoroughly understand the client’s vision and objectives, the SEO content-writing company can tailor their strategies and deliverables to align perfectly with the client’s expectations. Additionally, maintaining regular follow-up meetings and providing transparent progress updates can help ensure ongoing alignment and adapt to any evolving needs or feedback, ultimately fostering a strong, collaborative relationship that drives successful outcomes.
John Reinesch, Founder, John Reinesch Consulting
Provide Honest, Detailed Reporting
Create elaborative, detailed reporting. Regular reporting is our chance as an agency to showcase the work our teams are doing and the results—hopefully impressive—that we’re achieving. A good report doesn’t just focus on technical details; it should also be visually appealing, emphasize the key points and KPIs that matter, and use language that’s easy to understand at a glance, even for someone who isn’t an expert.
Extra credit goes to those who commit to being completely honest in their reporting. Being transparent means not only highlighting successes but also openly discussing areas where we’re lacking. The main purpose of detailed reporting is to focus on what truly matters, whether the results are impressive or not.
As an agency, we choose the data points we include in our reports, but hiding negative outcomes isn’t a sustainable strategy. Sooner or later, any concealed issues will surface, potentially damaging our relationship with the client. It’s far better to be upfront from the beginning. Being honest and direct with clients is essential. If a strategy isn’t working or expected results aren’t materializing, it’s our ethical duty to acknowledge it, discuss it with the client, and figure out a solution.
Precious Abacan, Marketing Director, Softlist
Conduct Thorough Discovery Meetings
In client services, it’s important to have thorough meetings that explore the client’s needs by asking specific questions about their business, target audience, and goals. This helps create a clear vision from the start. This unified understanding serves as the bedrock for crafting content that seamlessly aligns with the client’s aspirations.
Sustaining this alignment throughout the project entails regular check-ins and fostering open channels of communication. This practice facilitates necessary adjustments along the way, ensuring that the project stays true to its intended course. By actively seeking feedback and seeking clarifications proactively, potential misunderstandings are nipped in the bud, maintaining a harmonious and collaborative environment.
Such an approach fortifies trust and paves the way for triumph, as the resultant content meets and surpasses the client’s expectations. This harmonious collaboration enables the content to resonate deeply with the target audience, fostering a connection that transcends mere commercial transactions.
Fahad Khan, Digital Marketing Manager, Ubuy Nigeria