In the ever-evolving landscape of marketing, we’ve gathered insights from top industry professionals, including marketing strategists and CEOs, to share their most innovative strategies. From adopting a customer-centric e-commerce strategy to implementing personalized marketing campaigns, dive into the four cutting-edge tactics that have propelled their businesses forward.
- Adopt a Customer-Centric E-Commerce Strategy
- Gamify the Shopping Experience
- Leverage Influencer and Media Marketing
- Implement Personalized Marketing Campaigns
Adopt a Customer-Centric E-Commerce Strategy
In the fast-paced world of apparel e-commerce, it’s easy for our clients to rely on heavy discounts to drive sales. While this can offer a short-term boost, it erodes margins, diminishes brand value, and overlooks the customer.
The most innovative & best marketing strategy we’ve recommended to our clients is to adopt a customer-centric strategy.
By prioritizing the customer’s unique needs, pain points, and desires, our clients elevate their e-commerce experiences, directly affecting their bottom line. For example, our clients (Canada Goose, Burton, Mizzen+Main, and more) are focusing on the customer by removing friction in the sizing process.
The difficulty customers experience in finding the right size leads to high return rates and increases cart abandonment due to a lack of confidence around sizing.
By implementing AI sizing technology and enabling fit preferences, our clients have significantly elevated their e-commerce success by personalizing the customer experience, increasing customer satisfaction, and showcasing a commitment to putting the customer first.
This customer-centric approach plays a pivotal role in boosting conversion rates and Average Order Value (AOV) while reducing fit-related returns. My advice for agencies or companies is to do a deep dive into their customers’ experiences across all brand touchpoints.
Through this discovery process, key insights will surface on customer needs, pain points, and desires that may have gone previously undiscovered. The prioritization of these insights will create a better customer experience, benefiting your customers and your brand.
Jackson Dorsey, Marketing Strategist, Bold Metrics
Gamify the Shopping Experience
We’ve unleashed a “Style Quest” on our website, gamifying your shopping experience! Try on new outfits, take fashion quizzes, and share your looks—every action earns points. Score discounts, sneak peeks at fresh collections, and unlock personalized styling tips. Explore, experiment, and connect with our community as you level up your style.
Forget points and badges; this is about meaningful adventures, valuable rewards, and a custom-built journey. Shopping just got addictively awesome! To attempt this strategy, you should be innovative and create an immersive experience for your audience.
Fahad Khan, Digital Marketing Manager, Ubuy India
Leverage Influencer and Media Marketing
Influencer and media marketing involves collaborating with individuals who have a significant online following to promote your products or services. Also, collaborating with media outlets through press releases and social networking platforms such as LinkedIn, Facebook, YouTube, and Twitter can help increase engagement with brands that align with my business.
One of the key advantages of influencer marketing is the ability to reach a targeted audience that aligns with your brand. When choosing influencers, media outlets, and platforms, it’s important to consider their relevance, engagement, and authenticity. Look for influencers and media platforms that have a genuine connection to your industry or niche and whose audience matches your target market.
Remember, influencer and media marketing are just a couple of strategies, and their effectiveness may vary depending on your industry and target audience. It’s important to continuously explore and experiment with different marketing strategies for business growth to find what works best.
Elizabeth Gagnon, Independent Business Owner, Miss Liz’s Tea Parties
Implement Personalized Marketing Campaigns
Personalized marketing allows businesses to tailor their messages and content to individual customers, based on their preferences, behaviors, and past interactions. This strategy has been effective in increasing customer engagement, improving conversion rates, and driving customer loyalty.
My advice to others who may want to attempt this strategy is to invest in data analytics and customer segmentation. By gathering and analyzing relevant data about your customers, such as their demographics, purchase history, and online behavior, you can better understand their needs and preferences. This will enable you to create targeted and personalized marketing campaigns that resonate with your audience on a deeper level.
For example, I worked with a client in the e-commerce industry who implemented a personalized marketing campaign based on past purchase behavior. By analyzing their customers’ purchase history and categorizing them into different segments, they were able to send customized product recommendations and exclusive offers. This resulted in a significant increase in customer engagement, repeat purchases, and overall revenue.
Kevin Shahbazi, CEO and Co-Founder, LogMeOnce