To help you craft promotional emails that truly convert, Jake Perry Writes gathered insights from four industry experts, including a co-founder and a digital marketing manager. From optimising emails for mobile devices to creating curiosity with subject lines, discover the top strategies these professionals have used to achieve impressive results.
Optimise Emails for Mobile Devices
Optimising promotional emails for mobile devices is a crucial yet often overlooked strategy. By creating mobile-friendly designs and ensuring seamless compatibility across different screen sizes, businesses can tap into the growing number of users accessing emails on their smartphones.
This strategy allows recipients to easily view and engage with the email content, leading to higher conversion rates. For example, a fashion retailer experienced a 25% increase in conversion rates by implementing responsive email templates that automatically adapt to mobile screens. By focusing on mobile optimisation, businesses can effectively reach their audience and elevate their email marketing success.
Yoana Wong, Co-Founder, Secret Florists
Infuse Urgency with Clear CTA
A promotional email that converts is like a personal invitation to an exclusive event—it has to feel special and timely. My top tip is to infuse urgency with a clear call-to-action (CTA). For instance, I once included a limited-time offer in the email, which was a free trial with a countdown timer. This sparked a “now or never” feeling.
The results? A 25% uptick in sign-ups within 24 hours. It’s about making your readers feel they have a front-row seat just waiting for them, but it won’t last forever.
Alex Stasiak, CEO and Founder, Startup House
Personalise for Higher Conversion Rates
Writing a promotional email that converts is all about striking the right balance between engaging content and a compelling call-to-action. One effective tip I’ve used at Carnivore Style is personalisation. People appreciate it when they feel like you’re talking directly to them.
Instead of sending out generic emails, we segmented our email list based on subscribers’ interests. For example, if someone had previously shown interest in our articles about grilling techniques, we tailored our promotional email to highlight the latest grilling tips, recipes, and product recommendations. We made the content specific and relevant to their interests.
The results were fantastic! Our open rates increased significantly, and the click-through rates saw a noticeable boost. By personalising our emails, we could establish a more meaningful connection with our subscribers, leading to higher conversion rates.
Gabrielle Yap, Senior Editor, Carnivore Style
Create Curiosity with Subject Lines
Promotional emails are one of the effective ways to get potential customers to your business. However, it is challenging to write impactful emails that excite email readers to open and read. If you want to get better results from your promotional email campaigns, there are a few tips. The best one that worked for me was writing subject lines that create curiosity and make your email body conversational.
When your email subject creates curiosity in your readers’ minds, they open the email and read the content. You can make it more interesting by addressing the customer’s name in the subject line. For instance: “Do not miss out on a 20% flat discount with something extra, just for you!”.
Adding the name in the subject line connects with the reader, and the curiosity element will do the rest of the work.
Fahad Khan, Digital Marketing Manager, Ubuy India
The Bottom Line
Honestly, promotional emails are not as easy as they used to be. Back in the day, people could send out any old message and get a ton of responses. But these days people’s email accounts are flooded on a daily basis. If you stick to what these four experts say, you’ll be on your way to a decent email marketing campaign.
I hope this article was helpful, and if you need an email content writing service, feel free to reach out to me to discuss some different options.