Struggling to maintain a consistent tone of voice across your brand’s content? We’ve gathered insights from CEOs and Digital Marketing Managers to unveil their strategies. From reading aloud for a consistent tone to outlining brand voice in guidelines, discover five expert tips to unify your messaging.
Read Aloud for Consistent Tone
Besides creating and religiously following the style guide, another strategy I always rely on to keep my tone consistent across various pieces of content is to read my writing out loud as part of the editing process.
It’s like being your own listener. This way, you can actually hear whether the voice sounds like you—or the brand—and whether it maintains the right vibe throughout. If something sounds off, it probably is. Hearing your words helps catch those spots where the tone might shift unexpectedly, ensuring everything sounds as if it’s coming from the same person. Plus, it’s a great way to make sure your content feels conversational and human, just like how we’d chat in real life.
Maheen Kanwal, HR Executive, B2B Tech SaaS Copywriter, and Founder, Call to Authority
Use AI Tools for Tone Consistency
We use the tool Penfriend.ai for content writing, and it keeps the tone human-like and consistent across all of our published blogs.
It creates the most in-depth blogs like a writer would, and we never have to worry about tone of voice or editing for tone.
Inge Von Aulock, CEO, Top Apps
Establish Brand Personas and Style Guide
Consistency hinges on establishing brand personas and crafting a style guide. Define your brand’s personality traits, language preferences, and target audience. Regularly revisit your style guide to ensure alignment across content creators.
Conduct team training, emphasizing tone nuances and examples. Create templates and checklists to streamline adherence. Finally, routinely audit content against these guidelines, refining as necessary. Maintain a unified voice across diverse content channels through meticulous planning and vigilance.
Fahad Khan, Digital Marketing Manager, Ubuy Nigeria
Detail Style Guide for Team Reference
I believe having a clear, detailed style guide is key. It should outline your brand’s tone, preferred vocabulary, and even examples of dos and don’ts.
In my experience, when everyone on the team knows the specifics of the brand’s voice and has a reference to check, it’s much easier to keep content consistent, no matter who’s writing it.
Andrew Lee Jenkins, Owner, Catalyst RVA Marketing Agency
Outline Brand Voice in Guidelines
Create a brand voice and tone from the start. By outlining tones in your brand guidelines, you provide a solid foundation that keeps all writers on the same page. This way, every piece of content seamlessly fits into the brand’s voice, creating more cohesive content!
Diane Howard, RN and Founder, Esthetic Finesse
