As we explore the evolution of visual content in content marketing from 2019 to 2024, we’ve gathered insights from top executives, including CEOs and CTOs. From the shift of visual content from a nice-to-have to a must-have feature, to its growing prominence in search, here are three expert takes on this dynamic aspect of marketing.
- From Nice-to-Have to Must-Have
- Central Pillar in Modern Marketing
- Visual Content Gains Prominence in Search
In my opinion, the role of visual content in content marketing has evolved from being a nice-to-have to a must-have in the past few years. With the rise of social media platforms like Instagram and TikTok, users are more visually oriented than ever before, making eye-catching graphics and videos essential for capturing their attention.
One example of this shift is the success of companies like Glossier, who built a cult following by leveraging visually appealing content to showcase their products in a way that resonates with their target audience. In 2019, visual content was important, but by 2024, it will be the driving force behind successful content marketing strategies.
Alex Stasiak, CEO & Founder, Startup House
Central Pillar in Modern Marketing
In my view, from 2019 to 2024, visual content has become a central pillar in content marketing strategies. This change is driven by shorter attention spans and the growing dominance of platforms like TikTok and Instagram.
Let’s take an example: brands now give high priority to visually-rich content to engage audiences quickly and effectively, using infographics, videos, and interactive graphics to convey complex messages swiftly.
This evolution underscores the requirement for marketers to continuously adapt and innovate visually to capture and retain audience interest in the evolving digital landscape.
Dhari Alabdulhadi, CTO and Founder, Ubuy Netherlands
Visual Content Gains Prominence in Search
When we look at the rise of TikTok and the increasing dynamic and visual elements in SERP features, coupled with micro-attention spans and a younger generation more comfortable with highly graphical media, it is clear to see that visual content is gaining prominence, and just 10 blue links on a page do not satisfy every search.
This is clear from the fervent debate in the SEO industry about whether or not TikTok is a search engine. It is a place where you can go and search for content, perhaps not in the traditional sense, but it is a place where lots of people search for and find information they are interested in.
As always, we have to be dynamic and multi-channel with our marketing to win.
Trevor Stolber, Co-Founder, CTO, VibeLogic
