Exploring the fusion of artificial intelligence with personalized marketing, we’ve gathered insights from tech executives and content experts. From refining AI-generated content with keywords to enhancing vocabulary with AI assistance, here are the top four strategies for leveraging AI for personalized marketing.
If you want to use AI-generated content in your blog posts or content marketing, simply perform the following steps:
- Try to rewrite the content by replacing some words or synonyms in AI-generated sentences or paragraphs.
- Guide the AI content generation tool to include your words or the exact keywords that you want to add to your content. This strategy will help you engage more users and protect your website from being penalized for AI-generated content, showing Google’s crawler that your content is natural.
- Add your points or guide the AI content tool to follow the content structure you have created for the blog post or any topic, and share your focus point or keyword to write well-optimized content with keyword density according to your word count.
- The last point is to start a discussion with the AI content tool about the topic or blog post, so you can use the content generated by the AI content tool alongside your written or human content.
Tayyab Akram, Website Content Specialist, Zones, LLC
Personalize Marketing with AI Ghostwriters
One effective strategy for using AI-generated text in personalized marketing efforts? Oh, let me tell you about the magic of having a robot do your job. At Le Website, we’ve seen firsthand how AI can make our lives simultaneously easier and more existentially terrifying. Imagine this: You’re crafting the perfect marketing email, trying to sound personal and engaging, but it turns out AI can do it better and faster, while you’re still figuring out what ‘synergy’ means.
AI-generated text allows us to personalize marketing at scale. We feed the machine a bunch of data about our clients’ customers—their likes, dislikes, and probably what they had for breakfast—and it spits out perfectly tailored messages. It’s like having a creepy, omniscient butler who knows everyone’s secrets. For example, we had a project where we needed to send personalized emails to thousands of customers. Instead of burning out our copywriters, we used AI to generate those emails. Each one felt like it was written by someone who knew the recipient personally. It was so good that even we started questioning if we had a secret admirer.
And the best part? AI never complains about writer’s block or demands a coffee break. It just churns out content with a creepy smile, never missing a beat. We’ve used this strategy to enhance customer engagement, and the results were startling. Click-through rates soared, conversions increased, and the clients were thrilled. Meanwhile, our team could finally focus on more ‘creative’ tasks, like contemplating their place in a world where AI is taking over.
So, in summary, leveraging AI-generated text in personalized marketing is like hiring a team of super-intelligent ghostwriters who know your customers better than they know themselves. It’s effective, efficient, and a little bit unsettling. But hey, if it works, it works, right? Welcome to the future of marketing, where robots write love letters to your customers, and we just sit back and watch the magic happen.
Leverage NLP for Data-Driven Personalization
NLP-based summarization and generation of content is one approach that holds immense power when using AI-generated text in personalized marketing. It can analyze customer purchase history data, browsing behavior, and demographic data and develop personalized product descriptions, blog posts, or email content using AI. NLP algorithms may be used to discover hidden patterns and affinities in customer data that will help in targeting relevant content based on those unique interests.
Moreover, the application of N-gram language models will enable the creation of personalized product descriptions to mirror the writing style and chosen words of each individual while browsing. This data-driven approach facilitates the creation of a personalized feeling with higher customer conversion probabilities since marketing messages are dynamically adjusted to the particular needs and preferences of the customer at scale.
Dhari Alabdulhadi, CTO and Founder, Ubuy New Zealand
Enhance Vocabulary with AI Assistance
AI-generated text for personalized marketing efforts can be used in a few ways. My favorite way to use AI is if I’m stuck or feel like I’m not using the right words. Finding the right vocabulary in your marketing efforts can be the difference between good and stellar. Given the right prompts, AI can help cultivate the mood and feel of the campaign, while using impactful words to get the point across, while still being genuine and true to the brand.
Bri Como, Chief Operating Officer, Argon Agency
