In the intricate world of SEO, backlinks are a cornerstone for boosting a website’s visibility, as explained by our panel of digital marketing experts and business leaders. From building relationships for quality backlinks to producing engaging “link bait” content, discover eight unique strategies these professionals employ to secure high-quality backlinks for their clients.
Build Relationships for Quality Backlinks
Rather than a transactional link-building approach, we focus on building relationships.
One way we build powerful backlinks is through publishing guest posts on reputable industry publications. For example, I recently wrote about common digital marketing mistakes for an influential digital marketing organization’s newsletter. In exchange, they linked back to us, providing an authoritative backlink that signals credibility to search engines.
We also acquire backlinks by providing value to relevant organizations. Last year, I spoke about social media marketing at a local Chamber of Commerce event. As a thank you, they included a link to us on their site, giving us a valuable backlink. Providing authentic value has proven far more effective for link building than mass outreach campaigns. Focusing on nurturing mutually beneficial relationships leads to the high-quality, relevant backlinks that truly impact SEO success.
Alexander Palmiere, Founder & CEO, Refresh Digital Strategy
Create Original Research for Backlinks
Backlinks are crucial in SEO strategies, as they enhance a website’s authority and improve search engine rankings. SEO article writing services often focus on:
- Creating high-quality, relevant content that naturally attracts backlinks.
- Engaging in guest blogging to earn backlinks from reputable sites.
- Utilizing broken-link building strategies to replace dead links with their content.
One unique way to acquire high-quality backlinks is through creating original research or data-driven reports. This type of content is highly valuable and often cited by other industry-related websites, leading to authoritative backlinks.
Nitesh Savaniya, Digital Marketing Manager, BrainerHub Solutions
Promote Unique Data-Driven Content
Backlinks are pivotal in SEO strategies employed by article-writing services. They act as endorsements from one website to another, signaling to search engines like Google that the content is valuable and trustworthy. From my experience, effective backlinking can significantly boost a site’s search engine ranking, driving more organic traffic. When I first started in SEO, I quickly learned that the quality of backlinks outweighs the quantity. A handful of links from authoritative sites can outperform hundreds from lesser-known sources.
One unique way to acquire high-quality backlinks is through creating and promoting original research or data-driven content. Early in my career, I worked on a campaign where we conducted a comprehensive industry survey and published the findings in a detailed report. By reaching out to industry influencers and journalists, we garnered substantial media coverage and numerous backlinks from reputable sites. This strategy not only generated backlinks but also established the client as a thought leader in their field, providing lasting SEO benefits.
Brandon Leibowitz, Owner, SEO Optimizers
Develop Shareable Linkable Assets
I think backlinks play a crucial role in the strategies employed by SEO article-writing services. They’re essential for improving a website’s domain authority and search engine ranking. In my experience, high-quality backlinks from reputable sites signal to search engines that your content is trustworthy and valuable.
One unique way to acquire high-quality backlinks is through creating linkable assets like comprehensive guides, original research, or infographics. These types of content are highly shareable and often cited by other websites. Outreach to industry influencers and bloggers, offering them these valuable resources, can naturally generate backlinks. This method not only enhances SEO but also builds relationships within the industry.
Andrew Lee Jenkins, Owner, Catalyst RVA Marketing Agency
Share Informative Infographics for Natural Links
I’ve seen firsthand how valuable backlinks are in our SEO strategy. Backlinks act like votes of confidence from other websites, signaling to search engines that our content is trustworthy and authoritative. This is especially important in the legal field, where credibility is crucial.
One unique way we’ve acquired high-quality backlinks is by creating and sharing infographics about mesothelioma statistics and asbestos exposure risks. These visually appealing, informative graphics are often picked up by health websites, asbestos awareness organizations, and even news outlets, naturally generating backlinks to our site.
For example, we created an infographic titled “The Hidden Dangers of Asbestos in the Workplace” that was shared by several occupational safety websites and a major construction industry publication. This not only provided us with valuable backlinks but also helped spread awareness about mesothelioma risks to a broader audience.
By focusing on creating genuinely useful, shareable content rather than just chasing links, we’ve been able to improve our search engine rankings while also fulfilling our mission of educating the public about mesothelioma and asbestos-related diseases.
Johnny Cargill, Marketing Director, The Lanier Law Firm
Craft Interactive Online Resources
Backlinks are crucial in SEO strategies as they act like votes of confidence from other websites. They signal to search engines that your content is valuable and trustworthy, which can significantly boost your site’s rankings. For SEO article writing services, backlinks are not just a metric; they are a fundamental part of enhancing a client’s online authority and driving organic traffic.
Here’s a unique and real-life approach to acquiring high-quality backlinks.
A while ago, I collaborated with an SEO service for a non-profit organization focused on environmental conservation. To secure high-quality backlinks, we decided to create an in-depth, interactive online resource: a detailed map showcasing the impact of various conservation projects worldwide. This map wasn’t just visually appealing; it was data-rich and offered valuable insights that researchers, journalists, and environmentalists would find useful.
To promote this resource, we reached out to universities, research institutions, and environmental blogs, offering them exclusive access to the data and inviting them to use it in their own content. This approach not only earned us backlinks from highly reputable sources but also positioned our client as a thought leader in their field.
By providing genuinely useful and unique content, we were able to attract high-quality backlinks that added real value to our client’s site and enhanced their SEO efforts. This strategy demonstrates that high-quality backlinks often come from creating exceptional content and forging meaningful connections with influential sources in your industry.
Umair Hussain, Digital Marketing Manager, Cloudways (DigitalOcean)
Utilize Resource Page Link Building
In SEO article writing services, backlinks play a crucial role in improving a website’s visibility on search engines. High-quality backlinks act as an endorsement or vote of confidence, indicating to search engines that a particular website offers valuable, relevant, and trustworthy content.
One unique method for acquiring backlinks is through resource page link building. This strategy involves finding relevant resources or sections on other sites that have external links located on their pages or within their site’s footer.
Next, the service creates engaging and authoritative content that could replace broken, outdated, or less relevant link targets on those resource pages. By reaching out to site owners, they can request a link to their client’s site to replace the outdated content, thus acquiring a high-quality backlink.
Fahad Khan, Digital Marketing Manager, Ubuy Nigeria
Produce Engaging ‘Link Bait’ Content
Backlinks are the Holy Grail in SEO article writing services. They are what make a website credible and an authority, according to search engines.
As one could have expected, such services in reality do a great deal toward securing top-quality backlinks for customers. This means gaining links from respectable websites, relevant publications from individual industries, and other trustworthy sources.
One unique way that I have seen these services acquire backlinks is through the creation and promotion of what I will call “link bait” content. It’s basically content that is so useful, interesting, and shareable that other websites just have to link to it on their own. These might include an ultimate guide, original study, research, or interactive infographic; in fact, an engaging video or even something funny will do
The idea is to come up with something completely different and of real value to the target audience. This method can not only drive backlinks organically but will also aid in establishing the client as an authority in their respective field—a win-win for the client and the SEO article writing service.
Liga Rudzite, Author, The Traveler
