Imagine a marketing strategy that thrives on unpredictability and keeps your audience constantly on their toes. In this exploration of integrating randomness or “chaos theory” into marketing strategies, insights from a Founder and CEO and a Marketing Manager are highlighted. The discussion kicks off with the concept of injecting unexpected elements in campaigns and wraps up with ways to add unpredictability to marketing. A total of three experts share their valuable perspectives on this intriguing approach.
Inject Unexpected Elements in Campaigns
Embrace Chaos for Client Engagement
Add Unpredictability to Marketing
Inject Unexpected Elements in Campaigns
I’ve recently experimented with injecting randomness into my marketing strategies by using unexpected elements that capture attention.
For example, in one Meta ad campaign, I used a screenshot of an iMessage conversation between the CEO and Marketing Manager, which performed surprisingly well.
On LinkedIn, I sometimes pair random but relevant memes with marketing-related messages, creating my own angle to illustrate key points. These posts tend to resonate with the audience.
One of my best-performing posts was a funny video about the challenges of website design with clients, which drove more impressions than any previous post.
https://www.linkedin.com/posts/nirmalgyanwali_i-started-my-career-as-a-designer-sometimes-activity-7245160110891679745-fZU
Nirmal Gyanwali, Founder and CEO, WP Creative
Embrace Chaos for Client Engagement
At Vortex Ranker, we have learned that embracing a little chaos can turn a mundane marketing strategy into a delightful roller-coaster ride. Sure, the world of Google Business Profiles is serious business, but that does not mean we have to be stuffy about it.
One time, we launched a Mystery Mondays campaign. Every Monday, we sent out an email that promised a surprise offer. The twist was that no one knew what it would be. It could range from a hefty discount to a free consultation or even a bizarre offer like a virtual high-five. Our clients started to treat Mondays like a holiday, eagerly checking their inboxes.
The best part was that clients began sharing their excitement on social media, asking what this week’s mystery would be. It turned our regular communication into a fun event. Who knew a little mystery could stir up so much buzz?
Then there was the infamous What’s Your Business Snack campaign. We took a break from serious SEO talk and posted silly questions like, “If your business was a snack, what would it be?” Let me tell you, watching a bakery owner claim they were chocolate-chip cookies that are warm, fresh, and irresistible while a plumber insisted he was hot wings that are spicy and always in demand had us rolling on the floor.
These chaotic moments made our audience feel like they were part of a quirky club rather than just clients. We turned potential snooze-fests into conversations filled with laughter, creating a genuine connection that goes beyond standard SEO services.
So, if you are feeling stuck in the usual grind, remember that a sprinkle of randomness can turn the mundane into the magical. After all, who does not love a little chaos now and then?
Ramzy Humsi, Founder & CEO, Vortex Ranker
Add Unpredictability to Marketing
I’ve found that adding a touch of unpredictability to our marketing can make things more exciting. For example, we once ran a flash sale where the discount amount was revealed randomly at checkout. This added a fun, unexpected element that grabbed attention and encouraged customers to act quickly since they didn’t know what offer they’d get.
Integrating randomness doesn’t mean creating chaos—it’s more about shaking up expectations in a way that intrigues people. Whether it’s through surprise offers, unexpected content themes, or unpredictable campaign formats, we like to keep our audience curious. It keeps things fresh and brings more engagement.
Reilly James, Marketing Manager & eCommerce Optimization Expert, William Morris Wallpaper
