Ever wondered what the most valuable lesson is from writing content that nobody read? In this article, insights from a Co-founder & CEO and a Vice President Global Revenue Marketing provide valuable perspectives. The experts reveal that valuing authenticity over jargon is crucial, and the importance of understanding your target audience cannot be overstated. Join us as we explore three key lessons from industry leaders.
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Value Authenticity Over Jargon
The most impactful lesson I’ve learned from writing content that went unread is that authenticity is invaluable. As a tech CEO, it’s sometimes tempting to obscure meaning with technical jargon, assuming it will resonate with a specialized audience. However, it became clear that even high-brow readers prefer sincerity. The heart of effective communication isn’t the words we use, but the core thought we’re trying to express, translated into a language our audience understands and appreciates.
Abid Salahi, Co-founder & CEO, FinlyWealth
Promote Content Effectively
One lesson I’ve taken away from writing content that went unnoticed is the critical need for promotion. It’s not enough to simply write; you have to ensure the content finds its audience through the right channels. I’ve seen great ideas fall flat simply because no one knew they existed. That experience taught me the value of SEO, networking, and timing. It also reinforced that persistence is key—each “failure” sharpens the next attempt. Ultimately, it’s all about learning and evolving.
Tanya Lamont, CEO, Conversational
