Hiring a content writer for our site has really changed the game for our lead-generation efforts! Since we brought a writer on board, we’ve noticed an amazing 30% bump in website traffic. This is all thanks to the smartly-crafted content that’s really helped our keyword rankings.
Our content writer has done a great job of creating blogs that position us as leaders in skincare and aesthetics. Plus, they’ve developed valuable off-site content that helps us reach even more people.
Diane Howard, RN and Founder, Esthetic Finesse
Improve Conversion Rates by 35%
At Linear, hiring a content writer revolutionized our lead-generation strategy. We focused on creating content that speaks directly to our clients’ needs, leveraging insights from landing-page optimization and conversion strategies to guide the writing. This resulted in a 35% increase in conversion rates over six months, illustrating the direct link between compelling copy and lead generation.
For example, when we worked on a campaign for an online retail client, we developed custom content that paired product features with customer benefits, a method I explore in my blogs. Our content writer crafted engaging descriptions that doubled the customer’s click-through rate and boosted sales by 28%. This approach shows how combining precise feature-benefit connections with customized storytelling can drive tangible results.
The key is aligning content with customer needs and expectations. By maintaining a customer-centric focus, we’ve not only improved landing-page effectiveness but also fostered stronger client relationships, which translates into higher lead quality and increased business growth.
Luke Heinecke, CEO, Linear
Incorporate Feedback for Higher Engagement
Having led marketing operations across various domains, I’ve seen the tangible impact a skilled content writer can have on lead generation. In a notable case, we adopted AI-driven content strategies to fine-tune our messaging, resulting in a distinct increase in engaged leads. This approach allowed us to personalize email content based on user data, raising engagement rates by 19% in just three months.
Incorporating customer feedback into our content-creation process also significantly boosted lead effectiveness. By analyzing feedback, we custom-tailored web content that addressed precise customer needs, which led to a tenfold increase in user engagement on our platforms. This was primarily achieved by integrating dynamic, interactive content components that responded to user behavior in real time.
Ryan T. Murphy, Sales Operations Manager, Upfront Operations
Increase Search Rankings with Relevant Content
Hiring a talented content writer was one of the best decisions I made for my business. Within a few months, our monthly organic traffic increased by over 50%, and lead generation climbed 30%.
One approach that resonated well with audiences was crafting case studies highlighting our successful work with clients. For a roofing contractor, we shared the story of how we helped rebuild their online reputation after negative reviews. This vulnerable, personalized content built trust and encouraged others in similar situations to reach out.
Hiring a talented content writer was one of the best decisions I made for my business. Within a few months, our monthly organic traffic increased by over 50%, and lead generation climbed 30%.
Our writer also identified topics trending in our industry to create resources like templates, workbooks, and cheat sheets. For a medical clinic, an in-depth post on telemedicine trends led to a 15% jump in leads in the first month. The targeted, data-driven content proved our expertise and value.
Keeping content fresh and SEO-optimized has been key. Weekly blogs and optimized landing pages move us higher in search rankings, expanding our reach. Integrating content across platforms provides a seamless experience for users and more opportunities to convert interest into action.
Joshua Fleming, Digital Marketing Strategist, Local Digital Buzz
