Diving into the nuances of SEO blog writing, we’ve gathered insights from top industry professionals, including SEO consultants and founders. They discuss the importance of strategy integration and the human element in SEO content, providing six key components that set apart exceptional services. Discover what makes for high-quality SEO writing, from integrating strategy to optimizing content for both search engines and readers.
Integrate Strategy With SEO Writing
Successful SEO writing services are able to develop engaging and original strategies that integrate well with other components of the SEO process. This ability to develop a strategy significantly sets your business apart from other services that merely implement a plan that someone else has already developed. By doing more strategic planning before content is created, you can earn the trust of your client by demonstrating your skills as not only a writer but also a strategist.
Joe Hall, SEO Consultant, Hall Analysis
Prioritize Depth and Originality in Research
A key component that truly distinguishes a high-quality SEO blog writing service from a mediocre one is the depth and originality of research contained within the SEO brief, along with how proactive the writer is. Intensive research sets the groundwork for writers producing exceptional content, driving both engagement and search rankings.
For example, we dig deep into client-specific industry trends and audience insights. This isn’t about skimming top search results but involves looking at niche forums, academic papers, and even offline resources to ensure our content has a unique and authoritative angle. On top of that, our writers are also proactive in their own research, adding additional links, references, stats, and proper formatting (tables, lists, image placeholder ideas). All of that adds another layer of value.
I remember working with a B2B client in the construction sector. We used insights from industry trade conferences and interviews with the client’s industry experts to craft content that stood out, earning us not only better SEO rankings but also credibility within their market.
So I’d say that originality follows suit with research. Instead of regurgitating what already exists, create tailored content that speaks directly to the target audience’s pain points and interests. This means unique angles, fresh data (if possible), and real-world applications rather than recycled fluff.
Ben Poulton, Founder, Intellar SEO Consultancy
Commit to Rigorous Research and Originality
One key component that distinguishes a high-quality SEO blog writing service from a mediocre one is the depth and rigor of its research and commitment to content originality. High-quality services go beyond basic keyword optimization to deliver well-researched, original content that provides real value to readers.
Firstly, a high-quality SEO blog writing service conducts thorough research on the topic at hand. This involves understanding the target audience, analyzing competitor content, and identifying the latest trends and insights within the industry. The service should use reliable sources, such as academic journals, reputable news outlets, and industry reports, to ensure the accuracy and credibility of the information presented. This level of research not only helps in creating informative and authoritative content but also in identifying unique angles or gaps that can set the content apart from the competition.
Content originality is another critical factor. High-quality services ensure that each piece of content is unique and tailored to the specific needs and voice of the client. This means avoiding generic content and focusing instead on creating customized articles that reflect the brand’s personality and expertise. Original content is more likely to engage readers, earn their trust, and encourage sharing, which in turn can improve search engine rankings and drive more organic traffic.
Moreover, high-quality services use advanced tools to check for plagiarism and ensure originality. They understand that duplicate content can harm SEO efforts and undermine the credibility of the client. By using plagiarism detection tools and adhering to strict editorial standards, they ensure that every article is genuinely unique.
In addition to in-depth research and originality, high-quality SEO blog writing services also pay attention to on-page SEO elements. This includes proper keyword placement, the use of meta tags, optimizing images with alt text, and ensuring the content is structured for readability and engagement. They understand the importance of balancing SEO best practices with the creation of content that resonates with human readers.
John Reinesch, Founder, John Reinesch Consulting
Assess Competitor References and Turnaround Time
I’ve got some experience in the SEO blog-writing field, both freelance and full-time. In that time, I learned that the biggest factors to look out for are:
- Number of Competitors Being Used as Reference – Sometimes the lower-ranking pages have really interesting and unique content which can be leveraged as inspiration.
- Turnaround Time – Even if a blog-writing service has 1,000 employees, a blog shouldn’t have a turnaround time of less than 48 hours. It’s important time that’s used for proofreading, editing, and cross-referencing. And those things shouldn’t be rushed.
- Amount of Information They Glean From You – You’re the industry expert, so if the service doesn’t touch base to learn what you can teach them, they’ll miss out on tone, style, and approaches.
At the end of the day, you’re looking for somebody who can put out content you’re willing to stand behind. And if they don’t seem all-in, there’s a good chance the content won’t be all-in.
Ian du Toit, Co-Founder & Head SEO Guy, Poor Man’s SEO
Focus on Human Element in SEO Content
Too many SEOs focus on the technical aspects of optimization. They stuff as many keywords as they can, optimize perfectly, but then their work doesn’t generate any quality traffic. Why?
Because they ignore the human element of content creation. Anyone can learn how to technically use SEO tools. However, experts understand that people are the driving engine of success. They cover topics that users are genuinely interested in, content that creates real value instead of just recycling generic information that’s already out there.
Bilyana Ivanova, Content Writer & SEO Expert
Optimize Content for Search Engines and Readers
A high-quality SEO blog writing service can be distinguished from a mediocre one by prioritizing original, informative, and valuable content optimized for both search engines and human readers. Content should be unique and engaging to attract the reader while also avoiding duplicity that affects SEO ranking. Keywords should be strategically placed in the content, making it easily discoverable over search engines while maintaining the tone to engage the reader.
Additionally, the content should be cited by relevant sources to establish authority and trust among the readers. The content should be optimized for on-page SEO factors such as title, meta description, images, and headers to ensure visibility on search engine rankings pages. The content should also serve the needs and interests of the audience. By guaranteeing these high-quality blog writing components, you can distinguish yourself from the mediocre.
Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK
